BRANDING | MENU DESIGN
OBJECTIVE
Develop a brand identity for a concept café that fuses heavy metal culture with a love for cats, creating a unique 21+ social space centered around music, pastries, and alternative community events.
SOLUTION
Cat Cult blends metal-inspired visuals with playful feline iconography to craft a brand that feels edgy, niche, and welcoming to counterculture audiences. Through bold typography, custom illustrations, and a moody color palette, the identity balances chaos and cuteness.
PERSONALITY
Edgy
Playful
Punk
Subcultural
Playful
Punk
Subcultural
INDUSTRY
Food & beverage
Concept cafés
Music & lifestyle experiences
Concept cafés
Music & lifestyle experiences
