BRANDING | PACKAGING
OBJECTIVE
Develop a visual identity for a hot sauce brand that challenges traditional food packaging through bold storytelling and cultural influence.
SOLUTION
Pica Diabla uses bold illustration, custom type, and saturated color to create a visually disruptive identity. Influenced by cult religious symbolism and Mexican goth aesthetics, the design leans into contrast and grit to build a brand that feels collectible and emotionally charged.
PERSONALITY
Rebellious
Bold
Gritty
Irreverent
Bold
Gritty
Irreverent
INDUSTRY
Specialty hot sauce
Direct-to-consumer food products
Direct-to-consumer food products
