BRANDING | PACKAGING
OBJECTIVE
Reimagine golf branding to appeal to a younger, style-conscious audience by developing a fresh visual identity for a golf ball brand that blends sport with streetwear-inspired aesthetics.
SOLUTION
Iron & Ivy takes a retro-futuristic approach to golf culture, infusing expressive typography, vibrant colors, and nostalgic design elements. The identity challenges traditional country club stiffness by leaning into personality and self-expression.
PERSONALITY
Luxe
Retro
Confident
Stylish
Retro
Confident
Stylish
INDUSTRY
Sporting goods
Youth lifestyle branding
Golf accessories
Youth lifestyle branding
Golf accessories
